Alexis Madrigal: How Netflix Reverse Engineered Hollywood

Fresh Air’s Tech Contributor explains how and why Netflix makes personal recommendations for viewers

This is one of the segments I produced featuring Fresh Air’s Tech Contributor, Alexis Madrigal. In this piece Madrigal explains how and why Netflix comes up with the super-specific genres it uses to categorize the films it recommends to viewers. Madrigal wrote a bit of computer code that helped him uncover 76,897 Netflix micro-genres including“Mother-Son Movies from the 1970s” and “Visually Striking Latin American Comedies.” A companion page on The Atlantic’s website includes an interactive feature that allows listeners to have fun creating their own Netflix genre.

Photo Credit: JLM
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